Work Experience
PR and content strategist with experience supporting Fortune Global 500 clients and drafting press releases, messaging, and public-facing materials across high-profile campaigns. I specialize in turning research and lived experiences into clear, compelling narratives that elevate voices and strengthen community-centered communication strategies.
Education
University of Vermont
B.A. in Literary Journalism & Documentary Storytelling
Activities and societies: The Vermont Cynic, Radio Host for 90.1 WRUV, Club Table Tennis.
Skills
| Content Strategy | Press Releases | Client Ready Research | Slide Deck Development | Premiere Pro | Media Monitoring | Google Suite & Microsoft Office | Social Media Storytelling | UGC | HubSpot | Crisis Communication | Talking Points | Q&As |
Strategic Communications Associate
H/Advisors Abernathy
2024 - 2025
• Managed communications workflows across 8+ client accounts, supporting digital marketing strategies and PR initiatives. • Drafted social content, press materials, precedent research and executive messaging tailored to campaign objectives for Fortune Global 500 clients. • Led research project for a high-profile client, analyzing data from 500+ news stories to inform digital content strategy.
Newsroom Intern
Vermont Public
2023 - 2024
• Reported and produced the feature story “Sports Betting in Vermont Colleges: Students Cautious," earning 10K+ listens and driving audience discussion on student culture, sports fandom, and regulation. • Co-reported “Vermont Librarians Are Providing More Social Services Than Ever — And They Need Help,” highlighting social equity and community resilience through first-person storytelling and field interviews. • Collaborated with audio editors and digital producers to script, record, and publish stories across web and radio platforms.
Content Strategist
2024
BeWellUVM
• Developed and executed social media campaigns for promoting men's mental health awareness, driving 20K+ average impressions per post. • Interviewed university mental-health professionals and students to inform messaging and ensure content accurately reflected lived experiences and barriers to care. • Optimized content for reach and discoverability using CapCut, Adobe Audition, and insights from analytics tools.
Founder & Digital Marketer
2019 - 2022
The BPL Watch & Dinner Time
• Founded and grew a digital brand focused on sports and cultural storytelling; built a 1K+ follower base through weekly multimedia activations. • Directed brand creative, campaign design, and influencer-style collaborations to strengthen audience connection. • Analyzed audience behavior to shape editorial decisions and increase retention by 143%.