Work Experience
PR and content strategist with experience supporting Fortune Global 500 clients and drafting press releases, messaging, and public-facing materials across high-profile campaigns. I specialize in turning research and lived experiences into clear, compelling narratives that elevate voices and strengthen community-centered communication strategies.
Education
2020 - 2024
B.A. in Literary Journalism & Documentary Storytelling
Activities and societies: The Vermont Cynic, Radio Host for 90.1 WRUV, Club Table Tennis.
Skills
| Content Strategy | Slide Deck Development | CapCut | Premiere Pro | Media Monitoring | Google Suite & Microsoft Office | Social Media Storytelling | Client Ready Research | UGC |
2024 - 2025
Strategic Communications Associate
H/Advisors Abernathy
• Managed communications workflows across 8+ client accounts, supporting digital marketing strategies and PR initiatives.
• Drafted social content, press materials, precedent research and executive messaging tailored to campaign objectives for Fortune Global 500 clients.
• Led research project for a high-profile client, analyzing data from 500+ news stories to inform digital content strategy.
Newsroom Intern
2023 - 2024
Vermont Public
• Reported and produced the feature story “Sports Betting in Vermont Colleges: Students Cautious," earning 10K+ listens and
driving audience discussion on student culture, sports fandom, and regulation.
• Co-reported “Vermont Librarians Are Providing More Social Services Than Ever — And They Need Help,” highlighting
social equity and community resilience through first-person storytelling and field interviews.
• Collaborated with audio editors and digital producers to script, record, and publish stories across web and radio platforms.
2024
Content Strategist
BeWellUVM
• Developed and executed social media campaigns for promoting men's mental health awareness, driving 20K+ average impressions per post.
• Interviewed university mental-health professionals and students to inform messaging and ensure content accurately reflected
lived experiences and barriers to care.
• Optimized content for reach and discoverability using CapCut, Adobe Audition, and insights from analytics tools.
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2019 - 2022
Founder & Digital Marketer
The BPL Watch & Dinner Time
• Founded and grew a digital brand focused on sports and cultural storytelling; built a 1K+ follower base through weekly multimedia activations.
• Directed brand creative, campaign design, and influencer-style collaborations to strengthen audience connection.
• Analyzed audience behavior to shape editorial decisions and increase retention by 143%.